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Finance

Toss miniapps shift from expansion drive to visibility competition

Toss is shifting its miniapp ecosystem from expanding listings to competing for visibility, aiming to give more exposure to miniapps with stronger user experience and performance. From Oct. 22, App in Toss will classify miniapps into launch, recommended and boosting tiers, applying the same standards to new and existing services. Toss will also tighten operating rules, review non-game miniapps for compliance and end ad push notifications from Oct. 1.

Games & Commerce

Return of no-install minigames fuels battle to keep users on platforms

No-install smartphone minigames are emerging as a new tool in platform competition, offering a low-cost touchpoint for ads, payments and direct-to-consumer sales tests. OneStore has unveiled its OnePlay Game service and plans a formal launch this month, with an 8 percent-fee D2C payment service due in late May. Toss is rapidly expanding its App in Toss miniapp ecosystem. The trend reflects user reluctance to install new apps and questions over sustainable monetisation.