Naver said on Tuesday it will beta launch a group buying partnership feature for Smart Store sellers on its creator affiliate platform Brand Connect. The update lets sellers and creators manage proposals, terms, product registration, performance tracking and settlements in one place. Sellers can receive automatic creator recommendations and set different discounts, commissions and sales periods by creator. Creators can track sales and expected earnings via a dashboard linked to Smart Store order data. Naver will waive usage fees for sellers in 2026.