Naver said on Tuesday it will beta launch a group buying partnership feature for Smart Store sellers on its creator affiliate platform Brand Connect. The update lets sellers and creators manage proposals, terms, product registration, performance tracking and settlements in one place. Sellers can receive automatic creator recommendations and set different discounts, commissions and sales periods by creator. Creators can track sales and expected earnings via a dashboard linked to Smart Store order data. Naver will waive usage fees for sellers in 2026.

Hecto Innovation\'s IT-based information services business operates RROUND, a participatory commerce platform, and has launched a “lowest-price guessing challenge.” Users submit bids from 100 won to under 100,000 won for a weekly product, and the lowest unique bid wins the right to buy at that price. Participation requires earning attempts by completing missions on RROUND, with no limit on entries. Recent challenges sold items including Nintendo Switch 2 and iPhone 17 Pro at low prices.