Games & Commerce
Runningcore and bag customising sweep 2025 fashion-beauty market as tastes fragment
South Korea\'s fashion and beauty market in 2025 was shaped by increasingly segmented personal tastes rather than a single dominant trend. Musinsa\'s year-end report said consumer keywords combining lifestyle and preferences spread, led by runningcore, bag customising and niche perfumes. Based on Musinsa Store data from Jan. 1 to Dec. 12, membership topped 16 million and searches reached 425 million. Running-shoe sales rose about 83 percent year on year.
