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Games & Commerce

Zigzag brand fashion sales value up 14-fold in four years

Kakao Style said on Sunday that the sales value of Zigzag’s brand fashion category rose more than 14-fold over four years. Data showed the category posted an average annual growth rate of 110 percent from 2021 to 2025, rising 1,378 percent since launch. Buyer numbers climbed from 300,000 in 2021, with cumulative buyers exceeding 3 million. The company said the category expanded beyond customers in their 20s to target women aged 30 and above.

Games & Commerce

KakaoStyle says Zigzag transaction value among people in their 30s rises 30 percent

KakaoStyle said on Wednesday that transaction value among users in their 30s on its style commerce platform Zigzag rose 30 percent from a year earlier. Based on 2025 customer data, the figure was up about 90 percent versus 2023. The number of buyers in their 30s rose 25 percent from 2024 and 72 percent from 2023, with mid-to-late 30s showing the steepest growth.