Industrial software company PTC showcased its “Intelligent Product Lifecycle” vision and AI-based innovation cases at CES 2026 in Las Vegas in collaboration with Automobili Lamborghini S.p.A. PTC introduced Creo for precision design, Codebeamer for requirements and software engineering, Windchill for product data management and ServiceMax for field service execution. Executives said the approach helps manage complex development environments efficiently and supports AI-based decision-making, with continued support planned for Korean manufacturers.