Games & Commerce
SOOP posts Q2 operating profit of 12.6 billion won, to bolster streamer ecosystem, AI and ads
SOOP said it will push a platform overhaul in the second half focused on attracting new streamers and boosting user engagement. The company plans to introduce a system where streamers discover and foster new creators, roll out AI-based UI and UX changes, and build an integrated marketing consulting brand by combining advertising capabilities across affiliates. SOOP reported second-quarter revenue of 103.8 billion won and operating profit of 12.6 billion won, both down from a year earlier.
