Search results for Toss Ads
Finance
Toss Ads measures awareness impact of public service ads, first applied to smoking cessation campaign
Viva Republica’s advertising service Toss Ads has applied an analysis method that measures differences in user awareness beyond ad views and clicks. Toss Ads said on Sept. 16 it took part in spreading ads for the Ministry of Health and Welfare and the Korea Health Promotion Institute’s “Don’t just cut down, quit now” campaign. The campaign aims to highlight e-cigarette risks and raise awareness about quitting.
Finance
Fintech sector shifts from scale growth to profitability battle
South Korea\'s fintech sector is moving beyond scale expansion and into a battle over profitability. Toss operator Viva Republica, Naver Financial and Kakao Pay posted their first combined annual net profit last year, with revenue also hitting record highs. Hecto Financial reported its best-ever results and is stepping up global business plans, including cross-border settlements and prepaid payments for foreign tourists visiting South Korea.
Finance
Toss shares marketing results with Toss Ads partners
Toss, operated by Viva Republica, said on Tuesday it analysed 2025 marketing results achieved with partner companies through its advertising service Toss Ads. The service has summarised accumulated data and success cases from ad campaigns into reports and shared them through webinars and offline events. About 6,000 marketers joined webinars over the year, while offline events drew about 4,000 partners. Toss Ads plans to continue data-driven programs this year.