Toss, operated by Viva Republica, said on Tuesday it analysed marketing results achieved in 2025 with partner companies through its advertising service Toss Ads.

Toss Ads has pursued hands-on marketing by compiling data and success cases accumulated during actual ad campaigns last year into reports and sharing them through webinars and offline events.

About 6,000 marketers joined the webinars, held about once a month, on a cumulative annual basis. A total of 5 offline events, including industry-focused sessions and invitation-only seminars, involved a cumulative 4,000 partner companies. The events were structured around operating cases that practitioners could use, rather than product features.

Toss Ads published 10 reports and 11 pieces of success-case content last year. They covered ad creatives and targeting, industry-by-industry strategies and seasonal insights. A key feature was analysis of how ad campaigns affected actual customer behaviour and results, rather than stopping at clicks or conversions.

Toss Ads plans to continue marketing activities based on performance and data this year. It plans to share its product roadmap and future ad operations direction through a conference for advertisers, and to expand information that can be applied immediately in practice through programs reflecting industry and seasonal characteristics.

A Toss Ads official said, "We have continued communication centred on cases and data accumulated during actual ad campaigns with partner companies." The official added, "We plan to keep focusing on sharing information that helps practitioners."