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AI & Enterprise
Naver AI Briefing sources 46.5 percent from Naver Blog; Google AI Overviews rely more on YouTube and social media
A study found 46.5 percent of sources cited in Naver AI Briefing answers came from Naver Blog. Marketing research firm Jeongmaek Marketing Lab, which runs the AI search optimisation solution BrAInd, analysed citations used by Naver AI Briefing, Google AI Overviews, Gemini and ChatGPT. It said source types differed by platform, with Google AI Overviews drawing heavily on YouTube and social media and relatively low shares from news sites across all four platforms.
Games & Commerce
AXZ changes name to Daum, steps up shift to AI portal
AXZ, the operator of the Daum portal service, said on July 27 it will change its corporate name to Daum. The company approved the change at an extraordinary shareholders meeting held on July 20 to align its corporate identity with its main service and strengthen communication with users and partners. It said service usage and member accounts will remain unchanged. Daum plans to revamp its website and channels and build a next-generation AI-based portal.
Games & Commerce
AI strategy widens gap between Naver and Daum amid sale talk
The fortunes of South Korea’s long-time portal rivals Naver and Daum are diverging as their AI strategies take effect. Naver expanded its “AI Briefing” search features and lifted its market share to 62.86 percent in 2025, according to InternetTrend. Daum’s share slid to 2.94 percent, trailing Microsoft’s Bing, as limited investment after Kakao’s 2014 merger and slow AI response hurt usage and revenue. Industry is speculating Kakao may swap AXZ for Upstage shares.