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OpenAI to end Sora video-generating app in March 2026 as daily losses reach 1.5 billion won

OpenAI has decided to end its video-generating app Sora in March 2026, drawing attention to why it is shutting it down. An online media outlet cited a Wall Street Journal report saying Sora was pushed down the priority list after failing to generate clear revenue despite high operating costs. User numbers fell from about 1 million to below 500,000, and daily losses were reported at about $1 million, or 1.5 billion won.