Telecommunications & Media
Netflix steps up viewing data-driven ad strategy, expands DSP partnerships
Netflix said on Sept. 18 it took part in The Trade Desk\'s \'TTD Open Forum: Omnichannel in the AI Era\' on Sept. 17 and introduced its data-based advertising strategy and ad technology. An industry lead said attention has become a meaningful metric and called for using advanced data infrastructure and technology-based partnerships. Netflix said it uses viewing data to design campaigns, offers several ad products, and is expanding programmatic ad buying linked to DSP platforms.
