Industry
Hecto Healthcare superfood sells out on CJ OnStyle
Hecto Healthcare, which owns premium probiotic brand De Simone, has gained a foothold in the home-shopping market with a new superfood brand. The company said its SuperTable product, Finland Wild Bilberry NFC 100, sold out the initial quantity prepared during its first broadcast on CJ OnStyle’s flagship programme Donggagae on July 2. It will air a follow-up show on Hyundai Home Shopping on July 15.