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Games & Commerce

Starbucks deploys mobile cafe to support heatwave-vulnerable groups

Starbucks has deployed a mobile coffee trailer to support vulnerable groups amid a continuing heatwave. Starbucks Korea said on Thursday it is carrying out community activities such as delivering iced drinks and cooling supplies. It donated 50 million won to the Korea Council on Social Welfare for heat-season support programmes. The company also visited welfare centres and workplaces in July, providing coffee and other items, and plans to expand a customer-participation campaign using the trailer.

Games & Commerce

Jung Yong-jin to take CEO roles at E-Mart and Shinsegae Property as registered director

Shinsegae Group Chairman Jung Yong-jin (정용진) will directly lead two key affiliates, E-Mart and Shinsegae Property, the group said on June 8. Shinsegae Property will recommend Jung as a registered director and complete his appointment through a shareholders meeting and a board vote. E-Mart plans to name him a co-CEO and confirm the appointment at next year’s shareholders meeting. Jung said he would accept clear accountability and be evaluated by the board and shareholders.

Industry

Shinsegae chairman Chung Yong-jin apologises to public over Starbucks controversy

Chung Yong-jin (정용진), chairman of Shinsegae Group, issued a public apology over a Starbucks Korea marketing controversy. He apologised to families of the May 18 Democratic Uprising, the family of activist Park Jong-chul, citizens of Gwangju and the public. Shinsegae had already dismissed Starbucks Korea CEO Son Jeong-hyeon and an executive. Chung said he would accept full responsibility, order an investigation and disclose results, overhaul marketing reviews across affiliates and conduct history and ethics training for staff.