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LGU+ to triple long-term customer invitation events next year to 24 a year

LGU+ will triple its invitation programs for long-term customers next year to 24 events a year, moving beyond discount-focused benefits and strengthening experience-based programs reflecting customer preferences. The plan follows analysis of about 32,000 pieces of feedback, with 46.9 percent of membership-related comments calling for special treatment for long-term use. LGU+ also plans to expand online programs and segment membership benefits by customer interests.