| Mobile Web

LG Uplus improves app features with customer suggestions, accelerates participatory innovation

LG Uplus is expanding participatory innovation by reflecting customer-proposed ideas in service improvements. The company said ideas submitted through its customer participation service Simple Lab topped 10,000 in cumulative terms in seven months, with 1 in 10 applied to actual service upgrades. It incorporated feedback into functions and user experience improvements in its integrated app U+one, including parental management of children’s mobile bills and a favourites feature.