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Telecommunications & Media

LG Uplus overhauls Roaming Pass for instant roaming without arrival time input

LG Uplus said on Tuesday it has revamped its Roaming Pass service to reduce cumbersome settings and sign-up steps for overseas roaming. Under the changes, customers can use roaming from the moment they first connect to a network at an airport abroad without setting an arrival time. The company also simplified procedures for sharing roaming data among family members and introduced an option that automatically applies the same roaming product on future trips.

Telecommunications & Media

LG Uplus stands out in user protection and service evaluations, accelerates AI data-based improvements

LG Uplus is speeding up customer service improvements using artificial intelligence and data, with results showing in recent evaluations. It received a \"very excellent\" rating in both mobile and high-speed internet categories in a 2025 user protection assessment by the Korea Communications Commission. The company also posted gains in customer satisfaction indicators, including top rankings in NCSI and KSQI. It is expanding AI use to detect spam and voice phishing and to support 상담, while also pursuing overseas rollout with Maxis in Malaysia.

Telecommunications & Media

LG Uplus\' \'Simple Mailbox\' voice cheering campaign gains traction

LG Uplus said on Saturday its participatory campaign \'Simple Mailbox\', which connects customers through voice-based encouragement messages, is drawing a positive response. The ARS service lets users anonymously leave or listen to messages. Collected voice data is converted to text and analysed by AI to sort it into categories and match messages to users. The campaign is also linked to content promoting a firefighter priority access service, with 1,000 won donated per participation.