Finance
Shinhan Bank revamps \'Shinhan Home Bank\', expands senior-tailored content
Shinhan Bank has revamped its TV-based financial information channel, Shinhan Home Bank, into a finance and lifestyle content channel aimed at senior customers. The bank expanded content on financial fraud prevention, leisure activities and senior-focused financial products, and strengthened mobile video consultation features. Operated on KT IPTV channel 777, the service was redesigned around the interests and financial needs of customers aged 50 and over and will also serve as a key channel for the bank’s senior brand, Solmate.
