Games & Commerce
SOOP signs three-year media partnership with Korea Association of Athletics Federations
SOOP said it has signed a media partnership with the Korea Association of Athletics Federations and will continue broadcasting athletics content for three years. The company will exclusively broadcast in South Korea all competitions and related content hosted by the federation from 2026 to 2028. The agreement includes live coverage as well as highlight and video-on-demand rights. SOOP also plans to produce original content such as training features and in-depth interviews.
