Search results for Semrush
AI & Enterprise
Adobe acquires Indian startup Lyro to boost marketing automation technology
Adobe has acquired Indian marketing intelligence startup Lyro, in a deal structured to include licenses and the team, with terms undisclosed. The acquisition gives Adobe marketing workflow automation technology and related staff. Lyro built custom workflows for go-to-market organizations, supporting competitive intelligence, content repurposing and distribution, and sales-call analysis. Lyro’s service will be shut down, and existing customers will no longer be able to use it. Adobe confirmed the acquisition but made no further comment.
AI & Enterprise
Adobe-owned Semrush to launch AI audit program with NPR in South Korea
Semrush, a global brand visibility platform company, has completed its acquisition process by Adobe and is accelerating its integrated marketing strategy for the era of AI search. Adobe said the deal strengthens a comprehensive brand visibility strategy spanning AIO, GEO and ASO. Semrush will launch an AI Audit program with its local partner NPR from May 18 for South Korean companies, offering data-driven analysis of brand exposure and visibility on platforms such as ChatGPT and Gemini.
AI & Enterprise
Tech Inside: Secrets of AI search optimisation emerge
Companies that have relied on search-engine optimisation (SEO) for more than 20 years are looking for alternatives as AI such as ChatGPT spreads. Interest is rising in generative engine optimisation and answer engine optimisation. A McKinsey survey in August 2025 found half of respondents actively use AI-based search engines, and the firm forecast $750 billion in spending by 2028 on products and services found via AI search. Reports and experts point to greater emphasis on user content, website structure, context and platform differences.
