Search results for Sega
Games & Commerce
G-Star expands content to AI, webtoons and mobility, reduces reliance on game studios
G-Star, South Korea\'s largest game exhibition, plans to broaden its scope to AI, webtoons and mobility while expanding organiser-led in-house content to reduce dependence on participating game studios. The organisers named expansion of industry and audience reach and increased in-house content as key strategies for G-Star 2026, to be held in Busan in November. AI story platform Crack will be main sponsor, and Hyundai Motor will run a special programme.
Games & Commerce
Game industry still sees winners and losers despite vibe-coding boom
Layoffs are spreading across industries on expectations of AI-driven productivity gains, but many in gaming see AI as less able to replace people, especially in creative work. Vibe coding has helped increase the number of games released, yet views are split on whether AI meaningfully improves game experiences. Some warn heavy AI use could erode gamer trust. Market concentration also persists, with top publishers capturing most revenue and downloads.
Games & Commerce
Sega drops big new \'Super Game\' plan after 5 years as live-service titles struggle
Sega has cancelled its large-scale \'Super Game\' project unveiled 5 years ago, according to its fiscal 2026 results materials. The company cited weak performance in free-to-play and live-service titles such as Sonic Rumble Party and also mentioned the financial burden at Rovio, maker of Angry Birds. Sega had planned to invest about $880 million and target a March 2026 launch. It has moved more than 100 staff and is refocusing on key IP and film projects.