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Games & Commerce
Korean game makers unveil new titles at Tokyo Game Show 2026
South Korean game companies are using Tokyo Game Show 2026 as a venue to test the market appeal of upcoming titles through hands-on demos for local users. Nexon, Netmarble, NC, Smilegate and Shift Up will showcase new games, playable builds and updated versions, and link booth programs to social media follows, pre-registration and closed beta sign-ups. Organisers say companies from 51 countries and regions will attend, including 38 participants from South Korea.
Games & Commerce
G-Star expands content to AI, webtoons and mobility, reduces reliance on game studios
G-Star, South Korea\'s largest game exhibition, plans to broaden its scope to AI, webtoons and mobility while expanding organiser-led in-house content to reduce dependence on participating game studios. The organisers named expansion of industry and audience reach and increased in-house content as key strategies for G-Star 2026, to be held in Busan in November. AI story platform Crack will be main sponsor, and Hyundai Motor will run a special programme.
Games & Commerce
Game industry still sees winners and losers despite vibe-coding boom
Layoffs are spreading across industries on expectations of AI-driven productivity gains, but many in gaming see AI as less able to replace people, especially in creative work. Vibe coding has helped increase the number of games released, yet views are split on whether AI meaningfully improves game experiences. Some warn heavy AI use could erode gamer trust. Market concentration also persists, with top publishers capturing most revenue and downloads.
