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Industry
Coupang expands online and offline gift card sales channels to cement user recovery
Coupang has expanded its gift card sales channels from online to offline, starting physical gift card sales at Seven Eleven stores on March 31. The move comes as user metrics that fell after a personal data leak incident show signs of recovery in the first quarter. The company is seen as targeting non-members and dormant users, while also citing demand from corporate customers buying gift cards in bulk for welfare and marketing uses.
Games & Commerce
Coupang launches physical gift cards sold exclusively at 7-Eleven
Coupang on Monday launched physical gift cards for the first time, selling them exclusively at 7-Eleven stores nationwide. The cards are available from 10,000 won to 300,000 won in 1,000-won increments. Coupang said it will expand the range of products and services that can be purchased with gift cards. A Coupang Eats gift card will be released on April 8, and card balances can be converted to Coupang Cash in the app with a five-year validity period after registration.
Games & Commerce
Rogers dawn-delivery stint puts focus on Coupang results improvement, user rebound
Coupang\'s weekly active users are rebounding this month after falling sharply following a personal data leak, with industry data showing usage nearing pre-incident levels. Analysts link the recovery to measures to strengthen the lock-in effect of its paid Wow Membership, including coupons and changes to non-member free-shipping thresholds. Coupang has forecast 5 to 10 percent first-quarter revenue growth. Acting CEO Harold Rogers also joined a lawmaker for a dawn-delivery shift, drawing attention to external relations and consumer trust.