Games & Commerce
Microsoft declares player-first strategy as major Xbox overhaul accelerates
Asha Sharma, Microsoft’s new head of Xbox, is pushing a new hardware and service strategy centered on cutting the cost burden of Game Pass and restoring a console-led brand identity. The plan includes more flexible subscription tiers, possible bundles with other services and options to manage costs around day-one releases. Microsoft is also resetting marketing and prioritising long-requested interface features while investing in engineering and data foundations ahead of next-generation console Project Helix.
