Finance
Banks\' dementia trusts emerge as new battleground for 200 trillion won market
Dementia-focused trusts are emerging as a new battleground for South Korean banks as they compete to secure the so-called dementia money market. A government committee estimates dementia-related assets at 172 trillion won last year, rising to 220 trillion won by 2030 and 351 trillion won by 2040. Banks are launching pre-designed trust products, setting up dedicated organisations and expanding counselling platforms to prevent asset freezes, fraudulent withdrawals and family disputes.