| Mobile Web

Mobility platforms target festival, tourism demand to monetise movement data

With the May holiday period approaching, mobility platforms in South Korea are expanding into festivals and tourism to monetise accumulated movement data and user bases. Companies are linking data to local government event operations, shuttle services and foreign tourist group travel. TMAP Mobility is applying an AI festival-movement solution to a horticulture expo, while Kakao T Shuttle is adding event routes. Socar is running discounts in depopulating areas, and Whistle is expanding parking enforcement alerts.