Naver is running privacy management guides, education and participation programs for merchant members, users and employees to mark Personal Information Protection Day. It said it provided merchants with guidance on required steps in personal data processing, administrative penalty cases and privacy guidelines for business operations. Naver is also running a privacy idea challenge through Oct. 4 and a user participation event through Oct. 8. It also held internal quizzes, a poster contest and a special lecture on privacy compliance issues in the AI era.