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Krafton joins 3 trillion won revenue club, sets sights on PUBG 2.0 and AI

Krafton posted its highest-ever annual revenue, topping 3 trillion won, driven by record growth in its PUBG: Battlegrounds IP and the market settling of new titles. Revenue rose 22.8% year on year while operating profit fell 10.8% due to hiring and one-off costs. The company plans to speed a shift to a PUBG 2.0 platform, improve production efficiency using AI and pursue a three-stage M&A strategy. It also announced a new shareholder return policy through 2028.