AI & Enterprise
ServiceNow acquires Traceloop to close gaps in AI governance
Cloud software company ServiceNow has acquired Israeli startup Traceloop, known for AI agent technology. The purchase price was not disclosed, but Israeli media outlet Calcalist estimated it at $60 million to $80 million. Traceloop offers technology based on its open-source OpenLLMetry project to improve AI agent performance, automate evaluation and help developers detect issues early, track model behaviour in production and deploy fixes with higher confidence.