Games & Commerce
SOOP signs deal with Korea Cycling Federation for event broadcasts and content
SOOP said on Tuesday it signed a business agreement with the Korea Cycling Federation at Olympic Hall in Seoul to promote broadcasts and content for cycling. Under the deal, SOOP will livestream major federation competitions. It also plans content featuring elite athletes’ training and interviews. The two sides said they will cooperate on expanding content, discovering youth athletes and building a long-term growth structure for the sport.
