Industry
US K-beauty sales surge 48 percent in a year as local retailers expand offerings
Korean beauty product sales are rising in the United States, drawing attention from local media. Korea’s Olive Young opened its first U.S. store in late May and recently launched a second in Century City, with more planned. The Pasadena store drew 6,000 visitors on opening weekend and now averages more than 1,600 a day. NielsenIQ data showed U.S. K-beauty sales reached $2.8 billion in early 2026, up about 48 percent year on year.
