Search results for Nextgen
Games & Commerce
Cafe24 sees data as core of its AI shopping mall vision
Cafe24 says it found that marketing, inventory and cash flow are linked, and chose to break bottlenecks by sorting products with data before advertising and recovering ad spending from sales. Ahn Eun-guk (안은국), a group team leader at its marketing centre, said many merchants lack inventory classification and cash visibility. The firm uses ABC and XYZ analysis to segment products, identifies items that sell without ads and offers a sales-linked ad model that pays ad costs first and recoups them through payment-settlement cycles.
Games & Commerce
AI shifts e-commerce ad competition from creation to operations, putting Cafe24\'s NextGen in focus
Online shopping mall advertising competition is shifting from making creative materials to managing campaigns after they run, as performance gaps widen in analysis and budget reallocation. Cafe24 is responding with its NextGen marketing solution, which connects end-to-end ad operations with data and AI. Gartner forecasts marketing automation handled by AI will rise from 16 percent in 2026 to 36 percent in 2028. Cafe24 cites cases showing ROAS gains and lower ad spending.
Games & Commerce
E-commerce marketing insight: Cut costs and boost sales by linking advertising, inventory and finance data
South Korea\'s online shopping transaction value keeps rising, but sellers say profitability is not improving as ad costs climb and losses from stockouts and excess inventory persist. Cafe24 aims to change this by linking advertising, inventory and finance data into a single operational flow. It outlined a three-step model covering sales-linked advertising, inventory data-based marketing and an AI-driven marketing solution. Cafe24 cited cases showing higher conversion sales, improved ROAS and fewer stockouts.
