Search results for NextGen
Games & Commerce
AI shifts e-commerce ad competition from creation to operations, putting Cafe24\'s NextGen in focus
Online shopping mall advertising competition is shifting from making creative materials to managing campaigns after they run, as performance gaps widen in analysis and budget reallocation. Cafe24 is responding with its NextGen marketing solution, which connects end-to-end ad operations with data and AI. Gartner forecasts marketing automation handled by AI will rise from 16 percent in 2026 to 36 percent in 2028. Cafe24 cites cases showing ROAS gains and lower ad spending.
Games & Commerce
E-commerce marketing insight: Cut costs and boost sales by linking advertising, inventory and finance data
South Korea\'s online shopping transaction value keeps rising, but sellers say profitability is not improving as ad costs climb and losses from stockouts and excess inventory persist. Cafe24 aims to change this by linking advertising, inventory and finance data into a single operational flow. It outlined a three-step model covering sales-linked advertising, inventory data-based marketing and an AI-driven marketing solution. Cafe24 cited cases showing higher conversion sales, improved ROAS and fewer stockouts.
AI & Enterprise
Quality and detail to lead global video AI, expand Korean content ecosystem
Kling AI is stepping up its push into South Korea as competition in video AI models intensifies. Global operations head Zeng Yushen (쩡위선) said the company has more than 100 million users worldwide, with 70 percent outside China, and that Korean usage is rising. He cited quality, 4K support and motion control as strengths, and said Kling will expand creator and enterprise partnerships, including through contests and API adoption.
