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Industry

LG Electronics launches major Lunar New Year sales campaign

LG Electronics is holding a Lunar New Year sales campaign online and offline. It will run an “LGE닷” promotion at its official online brand shop from Feb. 2 to Feb. 18, offering members coupon packs with discounts of up to 500,000 won. It will sell popular appliances at discounts of up to 57 percent and provide membership points and prize draws. Best Shop stores will run a separate promotion from Feb. 6 to Feb. 18.

Games & Commerce

Musinsa coupon effect doubles beauty sales value

Musinsa saw a surge in non-fashion sales after issuing a New Year discount coupon pack worth 50,000 won, an amount similar to Coupang’s personal data leak compensation plan. Industry officials said non-fashion transaction value on Musinsa’s online store rose sharply from Jan. 1 to Jan. 5 versus a year earlier. Beauty sales value doubled, while household goods also grew. Its online select shop 29CM posted comparable increases.