Games & Commerce
YouTube Music tops Korea in 2025 with 9.8 million users; Spotify leads return rate
YouTube Music was the most-used music streaming app in South Korea in 2025, with 9.8 million average monthly users, a Wiseapp Retail survey showed. Melon ranked second with 6.34 million, followed by Spotify with 3.85 million. In return rate, Spotify led at 82.3 percent, up 14.6 percentage points from a year earlier. Melon and Genie Music tied for second at 81.4 percent.
