Search results for Naver Commerce
Games & Commerce
Naver commerce tightens chase of Coupang, bolsters membership with lower Netflix upgrade fee
Naver is lowering Netflix upgrade fees for Naver Plus membership users from July 1, cutting the monthly cost of upgrading to Standard to 6,500 won from 8,000 won and Premium to 10,000 won from 11,500 won. The move follows rising new installs and monthly users for the Naver Plus Store app. Naver aims to strengthen lock-in by combining OTT, points, AI shopping and delivery within one membership.
Games & Commerce
Naver Plus Membership aims for subscription boost backed by World Cup
Naver Plus Membership is seeking a new surge in sign-ups around the 2026 North America World Cup. Naver will exclusively stream all matches online and on mobile via its streaming platform Chijijik, but full HD live broadcasts and complete replays will be limited to Naver Plus Membership or paid Chijijik subscribers. The company is offering coupons and added Naver Pay benefits for new users, while industry figures question whether rights costs can be recouped through subscriptions alone.
Games & Commerce
Naver to link search and purchases with \'action AI\', profit ramp-up in H2
Naver is making a shift to connect search to transactions a core task this year, focusing on building an uninterrupted flow from search to purchases and reservations around what it calls “action AI”. The company posted first-quarter revenue of 3.24 trillion won and operating profit of 541.8 billion won. It plans to test generative AI ads tied to shopping and local services from the second quarter and begin full monetisation in the third quarter.
