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Crypto
Minnesota bans operation of prediction markets, stirs debate ahead of August start
U.S. state Minnesota has passed a bill banning the in-state operation of prediction markets such as Kalshi and Polymarket. Governor Tim Walz signed the measure, which includes public safety provisions, and it is set to take effect on Aug. 1. Opposition has already emerged ahead of implementation. The move comes as several states pursue legal action and as the U.S. Commodity Futures Trading Commission argues it holds sole oversight authority.
AI & Enterprise
Adobe-owned Semrush to launch AI audit program with NPR in South Korea
Semrush, a global brand visibility platform company, has completed its acquisition process by Adobe and is accelerating its integrated marketing strategy for the era of AI search. Adobe said the deal strengthens a comprehensive brand visibility strategy spanning AIO, GEO and ASO. Semrush will launch an AI Audit program with its local partner NPR from May 18 for South Korean companies, offering data-driven analysis of brand exposure and visibility on platforms such as ChatGPT and Gemini.
AI & Enterprise
Allison HyperM declares shift to AI-based communications, hires CTO and CNO
Allison HyperM, a PR and digital marketing firm, declared a shift to an AI-based communications company as part of its AI transformation strategy. The company said it hired Kim Jun-kyung, a PR professional with 23 years of experience, as chief transformation officer and Byun Jung-hyun, a narrative communications specialist with 20 years of experience, as chief narrative officer. It said it will focus on AI transformation and narrative innovation.