[DigitalToday reporter Chi-gyu Hwang] Publisher Golden Rabbit has released "Next Steve Jobs," a book covering events over the 12 years after Steve Jobs was pushed out of Apple in 1985 and founded NeXT.

The publisher said the book spotlights 12 years at NeXT that are not widely known, during what it described as Jobs' most shameful and desperate period that many biographies, critical works and films have intentionally avoided or glamorised.

The book covers stories that no other book, including the official biography of Jobs, has properly dealt with.

After he was forced out of Apple, the ambitious NeXT was hell. Jobs hired the world’s most famous designer and spent 100,000 dollars on a single logo design. He also spent 20,000 dollars to replace grout in bathroom tiles. People around Jobs suffered severe pain from his uncontrolled perfectionism.

The company was repeatedly pushed to the brink of bankruptcy, and employees struggled with the whims of a tyrannical Jobs who swung between judging them as "heroes" and "idiots."

Against that backdrop, the book also covers the reality of a "serious crisis list" that shook NeXT’s survival, as well as secret and dangerous backroom dealings with U.S. intelligence agents from agencies including the National Security Agency and the CIA that had never appeared in any press release.

The book also describes how, amid such adversity, Jobs learned to consider other people’s feelings and listen to others, how he boldly delegated authority to frontline staff, and how he developed NeXTSTEP, which became the engine of the World Wide Web and the Mac.

Author Geoffrey Cain is a U.S. journalist and nonfiction writer. "Samsung Rising," which he reported and published after staying in South Korea for 7 years from 2009, was shortlisted for the Financial Times and McKinsey Business Book of the Year award and won a gold medal at the Axiom Business Book Awards.

"The Perfect Police State," which dug into China’s advanced surveillance system in Xinjiang, was selected as an NPR "Book of the Day." To write "Next Steve Jobs," he interviewed 111 people who closely watched Jobs during the NeXT years and tracked down never-before-released meeting videos and internal company documents.