Games & Commerce
Online sellers say marketing is top hurdle; Cafe24 expands ad management service
Online shopping mall owners are increasingly stretched as advertising shifts from making creatives and spending budgets to ongoing, data-driven optimisation, the article says. A survey commissioned by the Korea Enterprises Federation found 39.2% of online sellers cited marketing and promotion difficulties as a key business challenge. Cafe24 says it is expanding a managed service in which professional marketers handle end-to-end ad planning, creative production, media operation and performance analysis, using linked sales and ad data.
