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Industry

Samsung Electronics unveils AI design formula in Milan

Samsung Electronics unveiled its design philosophy for the AI era at Milan Design Week 2026. The company showcased about 120 design assets, including experimental future concepts and its latest products. Its exhibition at Superstudio Piu on Via Tortona 27 uses the theme “Design is an Act of Love” and is arranged as an Open Lab. Samsung introduced a new design formula, “AI X (EI+HI),” combining empathy and imagination with human intention.

Industry

Samsung Electronics unveils immersive exhibition on design philosophy in Milan

Samsung Electronics will unveil an immersive exhibition at Milan Design Week 2026 exploring the relationship between technology and people. The company said it will present an exhibition titled “Design is an Act of Love” from April 20 local time, in a space run as the Samsung Design Open Lab. Samsung said the show examines the human side of technology through dialogue between concept designs and products. It will also hold a design talk with Dezeen on April 22.