Search results for Korea Consumer Organizations Council
AI & Enterprise
South Korea launches pilot app to compare fresh produce prices nearby
South Korea will roll out a grocery shopping service that uses AI to recommend where to buy fresh agricultural and livestock products. The Ministry of Agriculture, Food and Rural Affairs and the Ministry of Science and ICT said they launched a pilot version of the “Alttulhagae Jangboljido” app and held a ceremony. The app provides location-based price and discount information and offers AI chat-based recipe and store recommendations. The pilot will run in five cities.
People
LG Uplus \'Simple. Lab\' campaign wins consumer-chosen good ad award
LG Uplus said on Thursday its brand campaign advertisement \'Simple. Lab\' won the Minister of Culture, Sports and Tourism Award in the digital category at the 34th Consumer-Chosen Good Advertising Awards. The awards are jointly hosted by the Korea Association of Advertisers and the Korea Consumer Organizations Council, and sponsored by the culture ministry. Consumers participate directly in judging, evaluating message empathy and social value.
Industry
JobKorea, Albamon win consumer-selected good ad award
JobKorea and Albamon, operated by AI and data-based HR tech platform Worksphere, won the TV category at the consumer-selected good advertising awards for their \'RESPECT all work in the world\' campaign. The awards, now in their 34th year, are backed by the Ministry of Culture, Sports and Tourism and jointly hosted by advertiser and consumer groups. Judging takes place in three stages. The ceremony will be held on March 19 in Seoul.