Search results for Korea Broadcasting Channel Promotion Association
Telecommunications & Media
Three PP groups launch joint response to boost small PP advertising
Three programme provider (PP) industry groups will jointly respond to expand the advertising market for small PPs. The PP council of the Korea Cable TV Broadcasting Association, the Korea Broadcasting Channel Operator Association and the Korea Broadcasting Channel Promotion Association signed an MOU on Sept. 8. They plan to pursue the digital transition of broadcast advertising, develop new ad models, launch joint projects and seek policy and institutional improvements. The pact runs for 3 years.
Telecommunications & Media
South Korea to loosen broadcast and OTT ad rules, expand mid-roll ads from October
South Korea will loosen advertising rules for broadcasters, raising the daily ad cap per channel and easing limits on mid-roll, virtual and indirect advertising. The Broadcasting Media Communication Commission approved a revision to the Enforcement Decree of the Broadcasting Act that will take effect in October after remaining procedures. The agency estimates easing mid-roll ad rules could lift broadcast ad revenue by about 50 billion won. Prime-time limits will remain to curb ad concentration.
Telecommunications & Media
Paid TV content fee showdown: PP calls for withdrawal, SO cites coexistence measures
South Korea’s programme provider industry demanded cable TV operators withdraw new standards for calculating content usage fees, saying they deny the value of broadcast content and could deepen funding shortages for production. Providers said the rules were set unilaterally and could cut fees by about 77.5 billion won over three years. Cable operators countered that revenue from subscription fees and home shopping carriage fees is falling and payment ratios have risen above 90 percent of subscription revenue.