Mergers and acquisitions continue to spread in the global security market, with companies stepping up efforts to respond to AI security threats and treating browser security as a key battleground. Zscaler bought browser security specialist SquareX, while Sophos acquired Arco Cyber and Keycard agreed to buy Anchor.dev. In AI, companies are pushing beyond large language models toward world models, alongside fresh funding, product launches and enterprise partnerships.

Kantar Korea, the South Korean unit of global marketing data and analytics company Kantar, said on Tuesday it is officially launching a Generative Engine Optimization service to analyse how brands are perceived and selected in generative AI environments and to present growth strategies. The service compares consumer goals and needs, including against rival brands. Results are provided through a dashboard and a strategic report designed for immediate use.