Search results for Kakao Tools
Games & Commerce
Naver, Kakao set to post record first-quarter results led by commerce and ads
Naver and Kakao are expected to post record first-quarter results, driven by commerce and advertising. Naver’s revenue is forecast to rise 12.8 percent to 3.14 trillion won, with operating profit up 11 percent to 560.9 billion won, led by strong commerce growth. Kakao is expected to report revenue of 2.01 trillion won and operating profit of 179.5 billion won, up 70.3 percent, on KakaoTalk ad growth and efficiency moves.
Games & Commerce
AI chat windows linking portal search and open markets emerge as new commerce battleground
Generative AI chat windows are emerging as a new shopping battleground alongside search portals and open markets, as companies eye conversational commerce as a channel to drive traffic to their own online stores. Lotte Wellfood has launched a dedicated app for “Apps in ChatGPT,” enabling questions and answers in the ChatGPT chat window. Cafe24 has also released an app linking multiple partner brands. The industry is focusing on purchase links that route users to brand sites to expand traffic and data.
Games & Commerce
Naver, Kakao draw attention with different AI strategies
Naver and Kakao are sharpening their artificial intelligence strategies this year, drawing attention for their different approaches. Naver is pursuing an “expansive internalisation” strategy by embedding AI across businesses such as search, commerce, fintech, cloud and robots. Kakao is concentrating AI within its single platform, KakaoTalk, after two years of restructuring that reduced affiliates. Both are tying AI initiatives to revenue models such as advertising, commerce and subscriptions.
