Search results for KT Square
Telecommunications & Media
Samsung Electronics runs \'Welcome to Foldables\' outdoor ad campaign in major cities worldwide
Samsung Electronics is rolling out a \'Welcome to Foldables\' outdoor advertising campaign featuring its Galaxy Z Fold8 series in major cities including Seoul, Tokyo and London. The digital billboard campaign began on Sept. 2 at KT Square in Seoul\'s Gwanghwamun and is being displayed in sequence at six landmarks, including Shibuya Station in Tokyo and Piccadilly Circus and Outernet in London. The ads highlight thinness, light weight and durability.
Telecommunications & Media
KT selects AI video creators to support young artists
KT said on Wednesday it has made final selections of 6 young creators in the AI video field through its Y Artist Label AI Video Contest and will begin full-scale activities. The Y Artist programme, run by KT\'s Y brand, has selected 46 young creators since 2021. This year KT expanded the programme to AI video. Winners received prize money and will join KT marketing projects, including collaborations with shared-growth programmes.
AI & Enterprise
KT applies AI ads to Volvo EX90 campaign, brand searches double
KT said on Tuesday it applied its AI and data-based advertising platform to Volvo’s electric EX90 launch campaign, lifting brand search volume and expanding test-drive sign-ups. The campaign linked KT Square, a large media wall in Gwanghwamun, with KT Genie TV’s Premium G package. KT said it offered a dedicated brand page on Genie TV with vehicle information and content, connected QR codes to test-drive applications, and ran targeted ads based on AI-driven data analysis.
