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Games & Commerce

LCK leaves YouTube, SOOP and Chzzk set for lock-in battle

South Korea’s e-sports streaming market is heading into a new rivalry ahead of the Jan. 14 opening of the 2026 LCK Cup, after YouTube drops out of LCK broadcasts. Riot Games Korea signed exclusive five-year deals through 2030 with Naver’s Chzzk and SOOP, making them the only platforms for Korean-language live streams. Both are rolling out opposing strategies to maximise lock-in through linked content, replay features, AI tools, global league coverage and offline branding.

Games & Commerce

SOOP signs live streaming deal with KT Rolster

SOOP said on Thursday it signed a live streaming agreement with esports team KT Rolster and will pursue a partnership centered on player broadcasts and content production. The contract runs for two years from 2026 to 2027. KT Rolster players will stream directly through official and individual accounts on SOOP. The two sides plan ongoing cooperation through jointly planned content and aim to build a stable collaboration structure beyond one-off events.