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Telecommunications & Media

Jae-heon Jung, SKT CEO, says customer trust not a given, will keep rebuilding confidence

Jae-heon Jung (정재헌), CEO of SK Telecom, reiterated plans to restore customer trust and improve services. He said the company ranked No. 1 in three major domestic customer satisfaction surveys for mobile services this year, and called the results meaningful after last year’s erosion of trust. Jung said SKT expanded field-based customer contact, strengthened AI-based security and spam blocking, revamped roaming and T membership, simplified rate plans, and broadened mechanisms to reflect customer input.

Telecommunications & Media

SKT regains top spot in KCSI mobile satisfaction survey, completes grand slam

SK Telecom ranked No. 1 in the mobile phone category of the Korea Customer Satisfaction Index survey hosted by Korea Management Association Consulting. SKT said on Sept. 30 it completed a “grand slam” by topping the country’s three major customer satisfaction surveys this year, following wins in the National Customer Satisfaction Index in April and the Korea Service Quality Index in July. It expanded customer-experience efforts and applied AI to service and network operations.

Telecommunications & Media

KT M Mobile named top budget carrier for call centre quality for eighth straight year

KT M Mobile said on Thursday it was named an outstanding company in the budget mobile carrier category for an eighth straight year in the 2026 Call Center Quality Index survey hosted by the Korean Standards Association. The company said it received high marks for customer service and counselling operations using generative AI. It said it introduced an AI-based plan recommendation service and expanded AI use across sign-up, activation and counselling.