Games & Commerce
Webtoon, web novel IP boom builds virtuous cycle ecosystem of hit and efficiency
Webtoon and web novel intellectual property is increasingly creating a virtuous cycle in which drama successes lift original works and draw more users back to source platforms, the article says. The trend is also becoming a cost- and time-saving strategy as producers use proven IP to reduce planning uncertainty and streamline production. Industry survey results cited in the article show many firms reporting lower costs and shorter timelines when adapting existing IP.
