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OpenAI, Anthropic and xAI launch new AI models with lower prices, pointing to higher usage

AI companies are shifting competition from performance to cost, Axios reported. OpenAI unveiled GPT-6 Sol and GPT-6 Luna and cut prices 50 percent from earlier models, while Anthropic launched Opus 5.5 with about 40 percent lower operating costs than Opus 5. xAI introduced Grok 4.7, stressing price performance. Lower model prices are lifting usage and could support investment, with brokers citing rising token-driven spending and computing demand.