| Mobile Web

11st to launch China reverse cross-border storefront in June, seeks sellers

11st said it will open a dedicated storefront on JD.com’s cross-border e-commerce platform JD Worldwide in mid-June and begin selling products from its merchants. The company said it will run the storefront in a seller-friendly way, handling shipping, customs clearance, delivery, customer service, marketing and tax processing after purchasing products. It also plans to support operations through its China unit and join JD.com promotions such as 618 and Singles’ Day.