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AI & Enterprise

Amazon overhauls AI shopping, putting Alexa at core to integrate search, recommendations and ads

Amazon is ending its Rufus chatbot and making its Alexa assistant the core of its AI shopping strategy, CNBC reported. The company has launched an e-commerce bot called Alexa for Shopping that integrates Rufus and Alexa+. Amazon plans to use shoppers’ history and data for personalised assistance. The tool adds a chat window to search results, supports comparisons and auto-purchase at target prices, and can be used without Prime.

Games & Commerce

AI chat windows linking portal search and open markets emerge as new commerce battleground

Generative AI chat windows are emerging as a new shopping battleground alongside search portals and open markets, as companies eye conversational commerce as a channel to drive traffic to their own online stores. Lotte Wellfood has launched a dedicated app for “Apps in ChatGPT,” enabling questions and answers in the ChatGPT chat window. Cafe24 has also released an app linking multiple partner brands. The industry is focusing on purchase links that route users to brand sites to expand traffic and data.