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Telecommunications & Media

South Korea IPTV broadcasters to use 18 million set-top boxes to measure TV viewing

The Korea IPTV Broadcasting Association plans to expand use of the TV Index, which analyses viewing data from about 18 million home set-top boxes of KT, SK Broadband and LG Uplus. The group said existing ratings surveys estimate viewing based on about 4,000 households, leaving many channels recorded at 0 percent. It said TV Index can show absolute figures such as reach and viewing time, and may later be expanded to link set-top boxes and mobile devices for broader ad performance analysis.

AI & Enterprise

IGAWorks unveils WorksFM to build consumer behaviour AI foundation model

AI data company IGAWorks said on Aug. 28 it has built its in-house AI foundation model, WorksFM, based on real consumer behaviour data covering 34 million people. Through WorksFM, it plans to develop the Consumer LBM, or Large Behavior Model, to understand consumer behaviour and infer future actions. The model focuses on learning behaviour flows across app use, payments, offline visits, ad responses and TV viewing.

Games & Commerce

Google app overtakes Naver in South Korea MAU for first time amid spread of AI search

The Google application has overtaken the Naver app in monthly active users (MAU) in South Korea for the first time, data showed. IGAWorks\' Mobile Index said Google posted 47,022,854 MAU last month, topping the productivity app category and beating Naver by 177,837 users. The reversal is the first since Mobile Index began compiling related statistics in March 2021. The rise comes as use of generative AI services grows, though separate data linking it directly to Google’s Gemini were not confirmed.