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AI & Enterprise

\'Read, ask and make\': Zalpha generation reshapes digital everyday life

Data presented by KT Millie\'s Library, MindLogic and IGAWorks showed the Zalpha generation chooses and shapes how it uses content and services. Millie\'s Library reported heavy use of highlights and reviews, with recording linked to higher reading levels, while summary formats drew frequent engagement. MindLogic said users switch AI models by task, with Claude gaining share on its FactChat platform. IGAWorks said AI chat, personal broadcasting and some commerce and finance apps showed high Zalpha concentration.

Games & Commerce

Naver commerce tightens chase of Coupang, bolsters membership with lower Netflix upgrade fee

Naver is lowering Netflix upgrade fees for Naver Plus membership users from July 1, cutting the monthly cost of upgrading to Standard to 6,500 won from 8,000 won and Premium to 10,000 won from 11,500 won. The move follows rising new installs and monthly users for the Naver Plus Store app. Naver aims to strengthen lock-in by combining OTT, points, AI shopping and delivery within one membership.

Industry

Coupang expands online and offline gift card sales channels to cement user recovery

Coupang has expanded its gift card sales channels from online to offline, starting physical gift card sales at Seven Eleven stores on March 31. The move comes as user metrics that fell after a personal data leak incident show signs of recovery in the first quarter. The company is seen as targeting non-members and dormant users, while also citing demand from corporate customers buying gift cards in bulk for welfare and marketing uses.