Search results for IGAWorks
Industry
Coupang expands online and offline gift card sales channels to cement user recovery
Coupang has expanded its gift card sales channels from online to offline, starting physical gift card sales at Seven Eleven stores on March 31. The move comes as user metrics that fell after a personal data leak incident show signs of recovery in the first quarter. The company is seen as targeting non-members and dormant users, while also citing demand from corporate customers buying gift cards in bulk for welfare and marketing uses.
Games & Commerce
Rogers dawn-delivery stint puts focus on Coupang results improvement, user rebound
Coupang\'s weekly active users are rebounding this month after falling sharply following a personal data leak, with industry data showing usage nearing pre-incident levels. Analysts link the recovery to measures to strengthen the lock-in effect of its paid Wow Membership, including coupons and changes to non-member free-shipping thresholds. Coupang has forecast 5 to 10 percent first-quarter revenue growth. Acting CEO Harold Rogers also joined a lawmaker for a dawn-delivery shift, drawing attention to external relations and consumer trust.
Games & Commerce
E-commerce rivals gain ground as Coupang growth slows, key metrics rise
Korean e-commerce rivals are benefiting as Coupang’s growth slows following a personal data leak, with key indicators such as new customer inflows and transaction volumes rising. SSG.com reported a surge in visitors and first orders after launching a new membership and plans to expand its fast-delivery hubs. Kurly and Naver Shopping posted growth tied to partnerships and logistics expansion, while Musinsa saw higher sign-ups and non-fashion sales. Coupang’s voucher program has helped daily active users rebound.
