| Mobile Web

Search results for IGAWorks

AI & Enterprise

IGAWorks unveils WorksFM to build consumer behaviour AI foundation model

AI data company IGAWorks said on Aug. 28 it has built its in-house AI foundation model, WorksFM, based on real consumer behaviour data covering 34 million people. Through WorksFM, it plans to develop the Consumer LBM, or Large Behavior Model, to understand consumer behaviour and infer future actions. The model focuses on learning behaviour flows across app use, payments, offline visits, ad responses and TV viewing.

Games & Commerce

Google app overtakes Naver in South Korea MAU for first time amid spread of AI search

The Google application has overtaken the Naver app in monthly active users (MAU) in South Korea for the first time, data showed. IGAWorks\' Mobile Index said Google posted 47,022,854 MAU last month, topping the productivity app category and beating Naver by 177,837 users. The reversal is the first since Mobile Index began compiling related statistics in March 2021. The rise comes as use of generative AI services grows, though separate data linking it directly to Google’s Gemini were not confirmed.

AI & Enterprise

\'Read, ask and make\': Zalpha generation reshapes digital everyday life

Data presented by KT Millie\'s Library, MindLogic and IGAWorks showed the Zalpha generation chooses and shapes how it uses content and services. Millie\'s Library reported heavy use of highlights and reviews, with recording linked to higher reading levels, while summary formats drew frequent engagement. MindLogic said users switch AI models by task, with Claude gaining share on its FactChat platform. IGAWorks said AI chat, personal broadcasting and some commerce and finance apps showed high Zalpha concentration.