Meta has launched Muse, a personal AI agent app previously known internally as \"Hatch\", for U.S. consumers. Muse can handle tasks such as reservations, document writing and checking home security cameras. Users can choose a free plan or subscriptions of $20 or $100 a month. Meta is also considering commissions on shopping transactions involving the agent. The launch comes as privacy and safety controversies have intensified around the company.

Meta Platforms plans to launch within weeks a consumer version of its conversational AI agent, OpenClaw, which it internally calls Hatch, The Information reported, citing internal documents. The company is also preparing a new AI model, Watermelon, targeting an October release, the report said. Hatch is trained to access websites including DoorDash, Etsy, Reddit, Yelp and Outlook. Meta is considering tiered pricing, with a premium monthly subscription up to $199.99.